Why 'Gnarly' worked for KATSEYE, but 'Internet Girl' didn't

Why 'Gnarly' worked for KATSEYE, but 'Internet Girl' didn't

A joke usually lands best the first time it is told. When it is repeated too quickly, especially in an obvious attempt to get the same laugh, it usually falls flat. What once felt unexpected is now starting to feel forced. That dynamic sits at the heart of the mixed fan response to "Internet Girl," the latest single from global girl group KATSEYE, released Jan. 2. The song follows last year's smash hit "Gnarly," a divisive track that went from a rocky start to viral success. While "Gnarly" eventually worked in the group's favor, "Internet Girl" shows how hard it is to recreate that kind of polarizing buzz and momentum on demand. KATSEYE announced the news of its release just hours before the New Year, surprising fans with a message promising "one more surprise before this year ends." The track had previously been teased as a surprise during the group's "The Beautiful Chaos" live show in Minneapolis, Minnesota, in November 2025, where it had already begun generating excitement online. According to HYBE Labels, which co-created the group alongside American record label Geffen Records, "Int

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