Netflix pledged to continue its long-term investment in Korean content as it unveiled an ambitious 2026 lineup featuring high-profile dramas and reality shows. "If someone had said 10 years ago that Korean content would become the global center of the industry and people worldwide would wear costumes from Korean dramas and sing K-pop-themed animation soundtracks, they would have called it a dream," Kang Dong-han, vice president of Netflix Korea, said during a press conference, Wednesday. He outlined two key commitments for Netflix's future in Korea, underscoring the company's confidence in Korean storytelling. "We promise a long-term and unwavering investment in Korean content because we have a firm belief in its potential," Kang said. 2026 lineup This year’s drama lineup is led by the romantic comedy “Boyfriend on Demand,” in which BLACKPINK’s Jisoo plays a webtoon producer who turns to a virtual dating simulation service to escape the exhaustion of reality. She stars opposite actor Seo In-guk in the series. Veteran actor Choi Min-sik will make his Netflix debut in "Notes from the