South Korea, Japan and Indonesia remained the world’s three largest K-pop markets in 2025, highlighting the genre’s continued strength in Asia even as it expands globally, according to data released Thursday. The findings are based on a year-end analysis by K-Pop Radar, a global analytics platform operated by music startup Space Oddity, which tracked artists' YouTube views from Jan. 1 to Dec. 31, 2025, to identify shifts in international K-pop consumption. While the top three markets remained un