
Can K-pop finally break through at Grammy Awards?
With the 68th Grammy Awards days away, anticipation is building over whether K-pop can finally break through at the ceremony where the genre has yet to secure a win, despite years of nominations and growing influence. Set for Sunday at Crypto.com Arena in Los Angeles, the awards feature K-pop artists nominated across multiple categories. Leading the charge is "Golden," the breakout track from Netflix’s smash hit animated film "KPop Demon Hunters," nominated for Song of the Year, Best Pop Duo/Group Performance and Best Song Written for Visual Media. A remix of "Golden" by French DJ David Guetta is nominated for Best Remixed Recording, while the film's entire soundtrack is up for Best Compilation Soundtrack for Visual Media, bringing the project’s total to five Grammy nods. Rosé of K-pop girl group BLACKPINK is also in the spotlight for "APT.," her collaborative track with pop star Bruno Mars. The song earned nominations for Song of the Year, Record of the Year and Best Pop Duo/Group Performance, placing it in direct competition with "Golden" in two categories. HYBE Labels' global gir