
BTS shakes the world before release as ‘ARIRANG’ breaks presave records
Global excitement around BTS is reaching a fever pitch even before the group’s long-awaited comeback officially arrives. BTS’ fifth full-length album, "ARIRANG," surpassed 3 million presaves on Spotify as of Wednesday, signaling explosive worldwide anticipation months ahead of release. The album crossed 1 million presaves just two days after the campaign began, exceeded 2 million by day four and has continued to climb steadily since then. The figure has reignited comparisons with global pop heavyweights. Fans and industry watchers are closely watching whether BTS can overtake the all-time Spotify presave record set by Taylor Swift’s 12th studio album, "The Life of a Showgirl," which drew around 6 million presaves. Momentum is also evident on Spotify’s "Countdown Charts Global," where "ARIRANG" ranked No. 1 for two consecutive weeks on Jan. 21 and Jan. 28. The chart tracks presave activity for upcoming albums and singles and is widely viewed as a barometer of global fan expectations. Interest is spilling over into fan platforms as well. After the album release and world tour annou