K-pop girl group BLACKPINK is expanding its upcoming album rollout beyond music, launching a collaborative project with the National Museum of Korea (NMK) that blends the band's global influence with Korean cultural heritage. According to the museum and the group's label, YG Entertainment, the “National Museum of Korea X BLACKPINK” initiative will run from Feb. 27 to March 8 to coincide with the release of the group’s third EP, “DEADLINE.” The project marks the first time a K-pop act has undertaken a large-scale collaboration with the state-run museum, with global audio streaming platform Spotify joining as an official partner. As part of the event, the museum's exterior and outdoor plaza will be illuminated in pink lighting — the group's signature color — daily from 4 p.m. to 10 p.m., offering a nighttime viewing experience for the public. Inside the museum, a dedicated listening zone will be installed along a “Path to History,” located in the east wing of the museum, allowing visitors to hear the full album starting on Feb. 27 at 2 p.m., the moment of its official re