K-pop agencies are accelerating their push into overseas markets this month, unveiling new music from global acts positioned beyond the traditional K-pop idol framework. March has seen fresh releases from JYP Entertainment's global girl group GIRLSET and HYBE Labels' Latin boy band SANTOS BRAVOS, underscoring how major labels are continuing to refine exportable versions of the K-pop production system. GIRLSET, rebranded from VCHA, returned March 6 with the digital single "Tweak," a track shaped by JYP's founder and chief producer Park Jin-young alongside Grammy-winning hitmaker Diego Ave. Built on a sleek blend of late-1990s R&B textures, the song draws on vintage sonic references while maintaining K-pop's polished performance focus. The accompanying music video also quickly gained traction online, with the clip surpassing 10 million views on YouTube by Thursday and reaching No. 1 on the platform's worldwide music video trending chart shortly after its release. HYBE's Latin boy band SANTOS BRAVOS followed with the release of its first mini album, "DUAL," Friday. The six-track project pre