
Retailers, hotels in Seoul ramp up purple-themed marketing on eve of BTS concert
Retailers and hotels in central Seoul were seen Friday ramping up purple-themed marketing campaigns, leveraging the signature color of the global fandom of K-pop titan BTS, with an anticipated comeback concert by the group just a day away. Department stores, hotels and convenience stores are scaling up operations as tourists flock to BTS merchandise shops from early Friday. Companies are also tightening safety measures amid expectations of heavy foot traffic. Lotte Department Store is running a
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