K-pop juggernaut BTS has released its fifth full-length album, “ARIRANG,” marking the group’s first studio project together in nearly four years and signaling what the members describe as the start of a new chapter, “BTS 2.0.” The 14-track record follows the 2022 anthology album “Proof” and was shaped through extended songwriting sessions involving all seven members. Part of that work took place in Los Angeles, where dozens of demo tracks were developed and refined. Built around themes of identity, growth and shared experience, “ARIRANG” is framed by the group as a reflection of BTS' identity today. The title draws from the Korean folk song long associated with longing and resilience, an idea the band said it aimed to reinterpret in a contemporary pop context. Following the release, BTS is set to begin major promotional activities, including a large-scale comeback performance at Seoul’s Gwanghwamun Square that will be livestreamed globally through Netflix. Roots, risk, sound of return Yet promotional scale alone does not explain what “ARIRANG” is trying to do. After