Kim Jae-joong of K-pop duo JYJ launched his first produced boy band, Keyvitup, on Wednesday. According to inkode, the group's agency co-founded by the singer-actor, the five-member group consists of Hyunmin, Taehwan, Sena, Jaein and Rukia. The agency said in a statement that the group's name signifies "opening the door to the world and delivering vitality." Keyvitup will release its first EP at 6 p.m. The album's title track, "Keyvitup," is a song conveying strong confidence to clearly showcase the group's colors and identity, according to the agency.