
BTS concerts drive longer stays, higher spending among foreign tourists: gov't analysis
Foreign tourists who recently visited the country for concerts by K-pop giant BTS stayed longer and spent more than general inbound tourists, according to a government analysis released Wednesday. The Ministry of Culture, Sports and Tourism, along with the Korea Culture and Tourism Institute and the Korea Tourism Organization, analyzed on-site surveys, telecommunications and credit card data from the two latest performances by BTS in Korea. Foreign visitors attending the March 21 concert in Seoul's Gwanghwamun area to mark its comeback stayed an average of 8.7 days and spent about 3.53 million won ($2,377). This is 2.6 days longer than the 6.1-day average stay for general inbound tourists in the first quarter of this year, and 1.08 million won more than their average spending of 2.45 million won. Attendees at its three-night concerts earlier this month in Goyang, just northwest of the capital, stayed an average of 7.4 days and spent 2.91 million won. Mobile and card transaction data showed a sharp economic impact around Goyang Stadium, the concert venue, with foreign visitor numbers ris