
BTS concertgoers outspent average tourist in Korea, data shows
International visitors who traveled to Seoul and Goyang for BTS concerts in March and early April stayed longer and spent significantly more money than the average tourist to Korea, according to data released by the Ministry of Culture, Sports and Tourism. The ministry, working with the Korea Culture and Tourism Institute and the Korea Tourism Organization, surveyed concertgoers and analyzed telecommunications and card transaction data to assess the economic impact of major K-culture events on inbound tourism. Foreign visitors who attended the Gwanghwamun concert March 21 stayed an average of 8.7 days and spent 3.53 million won ($2,391), well above figures for general inbound visitors. Those who attended the Goyang Stadium concerts on April 9, 11 and 12 averaged 7.4 days and 2.91 million won in spending, with many extending their itineraries to visit BTS THE CITY Seoul program venues including Yongsan, Myeongdong, Dongdaemun Design Plaza and the National Museum of Modern and Contemporary Art. The impact on the local economy near Goyang Stadium was particularly sharp. Telecommunications