Hybe has launched a new label specializing in girl groups, further expanding its multi-label system as the company prepares to debut another rookie act later this year. On Friday, the company announced that it established a new label called ABD. The name stands for “A Bold Dream,” reflecting the label’s goal of pursuing creative ideas that go beyond conventional boundaries while expanding new areas of K-pop through music-focused content and artist development. The label will be led by Noh Ji-won