From RESCENE to HyoRiSoo, self-produced content emerges as K-pop's newest strategy
Small-agency girl group RESCENE grabbed Korean social media attention after leader Woni’s self-produced YouTube episode (featuring member Minami) spawned the "Geoje, yaho!" meme, underscoring how idols’ self-made content is emerging as a promotional strategy amid quieter comeback battles
Idols & groups mentioned