Why did HYBE create new label just for rookie girl group Tuide?
HYBE is debuting multinational teen girl group Tuide next week through a new girl-group label, ABD, led by veteran producer Han Sung-soo; Tuide has already hit 1 million TikTok followers and over 5 million YouTube views. ABD says the independent structure aims to build a distinct identity and experimental production system separate from HYBE’s existing label
Idols & groups mentioned