JBNU scholar Lee Ji-heng argues BTS's fandom ARMY is defined more by resilience than mere organization, discussing the community's capacity for self-correction and its cultural significance during her keynote at the fifth BTS: A Global Interdisciplinary Conference
Stray Kids' in-house production unit 3Racha (Bang Chan, Changbin and Han) is credited across all eight songs on the group's upcoming 10th EP This & That, led by the title track; the EP is scheduled for release Aug. 7 and its trailer topped YouTube's music trends
Tomorrow X Together member Yeonjun set a personal and yearly milestone with his second solo EP No Labels: Part 02, selling 661,924 copies on release day — the highest first-day sales for a Korean soloist this year — and charting strongly on iTunes worldwide
I.O.I earned their fourth music show trophy for reunion single "Suddenly" on SBS Inkigayo (July 12), beating aespa and RESCENE. The episode featured performances from i-dle, TXT’s Yeonjun, BABYMONSTER, MONSTA X’s Kihyun, Choi Yoojung and others
Soompi's July Week 2 chart has CORTIS's "REDRED" holding No. 1 for a fifth week, with aespa's "LEMONADE" at No. 2 and ILLIT's "It's Me" at No. 3; ATEEZ's title track "BAD" climbed six spots to No. 7
INFINITE’s Kim Myung Soo (Cha Eun Hwan) defends Kang Min Ah’s Yoo Ji An from a reporter in an upcoming episode of Love in Sync, sparking jealousy from Kwon So Hyun’s Han Yi Jin as past rivalries heat up; the episode airs July 12 at 10:50 p.m. KST
Girl’s Day’s Hyeri and Hwang In Youp share a flirty moment in ENA’s rom-com Dream to You preview; the series premieres July 13 at 10 p.m. KST and will be available to stream on Viki
The Korean Business Research Institute's July girl group brand reputation rankings place I.O.I at #1, followed by RESCENE, ILLIT, BLACKPINK, and LE SSERAFIM. Rankings were calculated from consumer participation, media, interaction, and community data collected June 12–July 12
The Korean Business Research Institute’s July brand reputation rankings for boy groups (data June 11–July 11) put BTS at No.1 (8,586,669), CORTIS No.2 (4,174,720), Stray Kids No.3 (3,448,310), SEVENTEEN No.4, and BIGBANG No.5 in the top 30 listing
aespa earned their second Music Core win for "LEMONADE" on the July 11 broadcast, taking first with 7,086 points. The episode featured performances from BABYMONSTER, (G)I-DLE, TXT’s Yeonjun, MONSTA X’s Kihyun, RESCENE, Hearts2Hearts, EVAN (Heeseung) and more
BTS’s music video for "Life Goes On" surpassed 600 million YouTube views on July 12, marking the group's 16th full-group MV to reach that milestone
