BOYNEXTDOOR

K-pop boy band BoyNextDoor is rapidly becoming one of the most sought-after faces in both advertising and fashion, as brands across industries race to collaborate with the fast-rising group. The six-member group — Sungho, Riwoo, Myung Jaehyun, Taesan, Leehan and Woonhak — has recently gained attention in Korea’s advertising industry thanks to their growing popularity and positive public image. They were selected as models for a new global campaign for the Buldak spicy noodle brand and also became advertising faces for Binggrae’s iconic Banana Flavored Milk, one of South Korea’s most recognizable beverages. The partnerships with such widely known brands have helped cement the group’s mainstream appeal. BoyNextDoor has also expanded its presence in the advertising industry by becoming models for Nache Perfume and several color cosmetics products. The group’s influence is now spreading beyond commercials into the global fashion scene. Members Taesan and Leehan recently traveled to Paris to attend the Courrèges Fall/Winter 2026–2027 collection show. Their confident presence a

As more former idols step into executive and production roles, a growing number of rookie K-pop groups are debuting under the guidance of artists who once stood on the same stage. From Jay Park’s Lngshot to Zico’s BoyNextDoor and Kim Jae-joong’s Say My Name, idols-turned-producers are emerging as a new force in reshaping how the next generation of K-pop is trained, promoted and positioned. “We’re built on trust. I don’t want a relationship where I say, ‘I’m your CEO, so you have to do as I say,’

K-pop acts, including Stray Kids and Seventeen, dominated global album sales last year, taking seven of the top 10 spots on the International Federation of the Phonographic Industry's (IFPI) Global Album Sales Chart, data showed Friday (U.S. time). Stray Kids' "Karma" came in second on the 2025 ranking, followed by Seventeen's "Happy Burstday" in third place and Enhypen's "Desire: Unleash" in fourth. Global pop star Taylor Swift topped the list with "The Life of a Showgirl." Other K-pop albums in the top 10 included Tomorrow X Together's "The Name Chapter: Together" at No. 6, Zerobaseone's "Never Say Never" at No. 7, Ive's "Ive Empathy" at No. 9, and G-Dragon's "Ubermensch" at No. 10. The IFPI chart, which reflects combined physical album and paid digital download sales, also featured several other Korean releases within the top 20, such as NCT Wish's "Color" (11th), &Team's "Back to Life" (13th), Riize's "Odyssey" (15th), aespa's "Rich Man" (16th), and Boynextdoor's "No Genre" (18th). In IFPI's separate Global Album Chart, which includes streaming data, the original soundtrack of Netfli