Santos Bravos

SEOUL, April 10 (Yonhap) -- Hybe's Latin American boy group Santos Bravos said F...

Latin American boy band Santos Bravos is aiming to move beyond regional recognition, positioning itself as a global act by blending Latin pop with K-pop’s training system and production model. Formed through a reality series under Hybe Latin America, the quintet — Drew, Alejandro, Kaue, Gabi and Kenneth — debuted in Mexico in October after undergoing K-pop-style training as part of Hybe’s “multihome, multigenre” strategy led by Chairman Bang Si-hyuk. Since its debut, Santos Bravos has drawn atte

A Latin boy band appearing at HYBE Labels headquarters in the heart of Seoul would have seemed unlikely not long ago. For SANTOS BRAVOS, the moment underscores the company’s effort to expand the K-pop production model beyond Korea. The five-member group held a media event Friday at the label’s Yongsan headquarters, introducing itself to Korean press for the first time since debut. The appearance brings the act into the center of the Korean entertainment giant that created it, highlighting the company’s push to build regionally rooted groups beyond K-pop’s home. SANTOS BRAVOS debuted in October 2025 as HYBE’s first boy band under its Latin American branch, formed through a survival program that drew trainees from across Latin America, the United States and Europe. Comprising members from different backgrounds — Mexican-American Drew, Alejandro from Peru, Gabi from Puerto Rico, Kaue from Brazil and Kenneth from Mexico — the final lineup reflects a strategy aimed at building a pan-Latin identity. The group first gained attention through its debut showcase at Mexico City’s Au

Santos Bravos, a Latin pop boy group under Hybe, is set to make its first appearance on Korean music shows since its debut. According to Hybe Latin America, the group will arrive in Korea on Friday and stay for about three weeks to carry out various promotional activities, including performances on local music programs. “Promoting in Korea, the birthplace of K-pop, is a meaningful challenge for us,” Santos Bravos said. “We want to present great performances with respect while proudly showcasing

K-pop agencies are accelerating their push into overseas markets this month, unveiling new music from global acts positioned beyond the traditional K-pop idol framework. March has seen fresh releases from JYP Entertainment's global girl group GIRLSET and HYBE Labels' Latin boy band SANTOS BRAVOS, underscoring how major labels are continuing to refine exportable versions of the K-pop production system. GIRLSET, rebranded from VCHA, returned March 6 with the digital single "Tweak," a track shaped by JYP's founder and chief producer Park Jin-young alongside Grammy-winning hitmaker Diego Ave. Built on a sleek blend of late-1990s R&B textures, the song draws on vintage sonic references while maintaining K-pop's polished performance focus. The accompanying music video also quickly gained traction online, with the clip surpassing 10 million views on YouTube by Thursday and reaching No. 1 on the platform's worldwide music video trending chart shortly after its release. HYBE's Latin boy band SANTOS BRAVOS followed with the release of its first mini album, "DUAL," Friday. The six-track project pre

Latin boy band Santos Bravos released its first EP, “Dual,” on Friday, marking the group’s first new music in about two months, according to Hybe Latin America on the same day. According to the label, the six-track album highlights the group’s contrasting musical styles, blending genres such as reggaeton, Brazilian funk and club-inspired sounds. The lead track, “Mhm,” is a Latin pop song built on soft synths and percussion, paired with the group's warm vocals. The song captures the excitement of