Seventeen Members Profile

Across the K-pop industry, established groups are increasingly turning to subunits as both a creative experiment and a business strategy, forming smaller lineups that can explore sounds, concepts and audiences beyond the parent group. The trend has only accelerated this year. In the first five months of 2026 alone, K-pop boy band Seventeen's vocal duo DK x Seungkwan debuted with the mini-album "Serenade" in January, while NCT's duo unit JNJM released its first EP "Both Sides" in February. Most recently, boy band DRIPPIN's trio ChaDongHyeop unveiled its debut single in May. Together, the releases suggest something more deliberate than occasional side projects. In today's K-pop industry, the subunit projects have evolved into structural tools. Avoiding uncertainty For entertainment agencies, the logic is relatively simple. Launching a new idol group requires years of trainee development, financial investment and no guarantee of success. A subunit avoids much of that uncertainty. It arrives with an existing fanbase, brand recognition and promotional infrastructure already in place, while all

Dino of Seventeen will roll out his first solo EP, “Board,”on Aug. 3, his agency Pledis Entertainment announced Monday. But he will do so as Picheolin, his alter ego middle-age producer who runs a record label, a character the youngest member of the team first adopted for the group’s fan meeting in 2021. A seven-minute long teaser video in the form of a morning show — featuring him as multiple personas — took his fans by surprise, raising expectations for the upcoming set. The title itself hints

Dino, the youngest member of K-pop boy band Seventeen, will drop his debut album as alter ego "Pi Cheolin" in August, his agency said Monday. Dino will release his first EP, "Gilboard," under the persona on Aug. 3, Pledis Entertainment said. Pi Cheolin is portrayed as an enthusiastic 1990s-style producer and the CEO of a fictional K-pop agency, Bong. The character has been developed through Dino's various content and performances. The EP's name combines the Chinese character for auspicious, "gil," and the English word "board" from the U.S. Billboard music chart. It refers to a tacit '90s music ranking based on how often street vendors selling bootleg cassette tapes blasted a song through large speakers to attract passersby. The grassroots ranking was considered a much more accurate indicator of a track's actual popularity than official broadcast rankings or album sales. Pledis said the title reflects Dino's ambition to "turn the streets into a stage and spark nationwide excitement, while also conveying the hope that everyone's lives will be filled with good fortune."

A new K-pop update covers Seventeen's Dino to debut alter ego 'Pi Cheolin'. SEOUL, May 11 (Yonhap) -- Dino, the youngest member of K-pop boy band Seventeen,