XLOV (엑스러브) is a multinational four-member boy group under 257 Entertainment, leader-producer Wumuti (China), all-rounder Rui (Taiwan), Hyun (Korea) and maknae Haru (Japan) who burst onto the scene on 7 January 2025 with the single-album “I’mma Be.”
Their name fuses “X” (the unknown) with “LOV” (unfinished love); fans are called EVOL (“blanket”), and the group’s Tyrian-purple hue underscores their theme of healing, protective affection.
Powered by members’ survival-show experience and multilingual skills, XLOV is already earning rookie-to-watch buzz for self-produced, high-energy performances that transcend borders.
RBW's subsidiary WM Entertainment signed a comprehensive business acquisition agreement to acquire 257 Entertainment, the agency currently home to XLOV, and has begun post-merger integration (PMI).
The Copenhagen stop of XLOV's Europe tour, scheduled for 2026-02-15, was canceled after Envol Production said an airline misplaced essential luggage containing technical equipment and the artists' costumes.