ZEROBASEONE

After years of growth driven by physical album sales, the K-pop industry is now undergoing a major structural shift. While album sales have declined from their peak, overall revenue continues to expand as companies diversify into concerts, merch sales and paid fan services, reshaping the role of physical albums. Rather than signaling a downturn, industry officials describe the change as a move away from volume-based sales toward participation-driven consumption, where albums function less as music carriers and more as gateways to fan engagement. According to the Circle Chart, cumulative album sales for the top 400 releases in 2025 reached about 90.9 million units through November, down roughly 2.56 million from the same period a year earlier. The long-cited benchmark of 100 million albums sold annually, once treated as a symbolic marker of K-pop’s expansion, has now fallen short for a second consecutive year. Boy band Stray Kids led album sales with nearly 7 million units, followed by Seventeen, NCT Wish, ENHYPEN, BOYNEXTDOOR and ZeroBaseOne. While leading acts continue to post multim

Zerobaseone will roll out a special album on Feb. 2, agency WakeOne Entertainment announced Thursday. The limited edition release, dubbed “Re-flow,” will convey the candid emotions and memories the nine members have accumulated over the 2 1/2 years they have spent together, the company said. The project group formed through audition show Boys Planet and was slated to disband in January but decided to extend their activities by two months. The upcoming album comes about five months after the grou

A new wave of K-pop rookie groups is lining up to enter the spotlight through 2026, as major agencies and audition programs prepare fresh act aimed at shaping the next generation of K-pop — even as the industry’s biggest names gear up for high-profile comebacks in the background. Among the earliest debuts is ALPHA DRIVE ONE (ALD1), an eight-member boy group formed through Mnet’s 2025 audition program “Boys II Planet.” Managed by WAKEONE, the eight-member boy group consists of Junseo, Arno, Leo, Geonwoo, Sangwon, Xinlong, Anxin and Sanghyeon. The group is scheduled to debut on Jan. 12 with its first album, “EUPHORIA.” The group has already gained early exposure. In December, ALD1 opened the 2025 Melon Music Awards with a performance of its prerelease single, “FORMULA,” marking its first appearance on a major awards stage. With senior labelmate ZEROBASEONE nearing the end of its contract period, ALD1 is expected to continue the lineage of male idols produced through the “Boys Planet” franchise. MORE VISION, the agency led by singer and producer Jay Park, is also prep