XLOV (엑스러브) is a multinational four-member boy group under 257 Entertainment, leader-producer Wumuti (China), all-rounder Rui (Taiwan), Hyun (Korea) and maknae Haru (Japan) who burst onto the scene on 7 January 2025 with the single-album “I’mma Be.”
Their name fuses “X” (the unknown) with “LOV” (unfinished love); fans are called EVOL (“blanket”), and the group’s Tyrian-purple hue underscores their theme of healing, protective affection.
Powered by members’ survival-show experience and multilingual skills, XLOV is already earning rookie-to-watch buzz for self-produced, high-energy performances that transcend borders.
As part of RBW Group’s restructuring, WM Entertainment and 257 Entertainment were integrated into StrangeLab Inc.; XLOV's agency announced the name change and that StrangeLab will support XLOV's music, content, and global activities.
RBW restructures labels; StrangeLab Inc. formed to oversee XLOV and LU
RBW announced an operating-structure change incorporating 257 Entertainment and WM Entertainment into RBW and beginning together under the new name StrangeLab Inc., which will oversee XLOV and LU.
XLOV unveiled the dates and cities for their Asia tour 'Serving-X'. The tour will kick off in Seoul on July 18 and 19 and will visit Tokyo, Hong Kong, Taipei, Singapore, and Osaka; additional cities and dates to be announced.
RBW's subsidiary WM Entertainment signed a comprehensive business acquisition agreement to acquire 257 Entertainment, the agency currently home to XLOV, and has begun post-merger integration (PMI).
The Copenhagen stop of XLOV's Europe tour, scheduled for 2026-02-15, was canceled after Envol Production said an airline misplaced essential luggage containing technical equipment and the artists' costumes.