BTS retained first place in the Korean Business Research Institute's October boy group brand reputation rankings with a score of 7,690,856 (a 15.94% increase). ATEEZ rose to second, Stray Kids jumped to third, BIGBANG placed fourth, and SEVENTEEN rounded out the top five
TV: Kim Ji Won’s new SBS medical noir Doctor X premiered on October 9 and immediately entered double-digit viewership, recording the highest premiere ratings of any 2026 miniseries per Nielsen Korea. Industry: The Korean Business Research Institute’s October boy group brand reputation rankings placed BTS first with 7,690,856 points (a 15.94% increase), followed by ATEEZ, Stray Kids, BIGBANG, and SEVENTEEN.
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