NewJeans, introduced by ADOR, a subsidiary of HYBE Corporation, in 2022, is a South Korean girl group that has made a significant impact with their refreshing style and sound. Comprising members Minji, Hanni, Danielle, Haerin, and Hyein, the group debuted with the hit track "Attention" and quickly stood out for their 90s-inspired aesthetics and contemporary R&B influences. NewJeans has been praised for their minimalist yet catchy music, thoughtful lyrics, and innovative music videos that cleverly engage with current social trends and youth culture. Their approach to pre-releases and unexpected drops has also redefined promotional strategies in K-pop, making them one of the most talked-about new groups in the industry.