In the global music industry, Jennie embodies formidable brand power. On Korean domestic television, however, she is struggling to leave a lasting impression, drawing criticism for generating only short-lived buzz with little measurable impact on ratings. Jennie has been active in the entertainment industry since her debut in 2016. During that time, she has risen to the pinnacle of success in music, but far less attention has been paid to her ventures into television — and even less to their results, given the lukewarm reception they have received. Television appearances were not a one-off endeavor for Jennie: She appeared as a regular cast member on "Village Survival, the Eight" (SBS), "Apartment 404" (tvN), "My Name is Gabriel" (Disney+) and most recently "The Secret Friends Club" (MBC). Yet the reception has been mixed. Beyond initial buzz, her appearances have not translated into ratings growth or sustained viewer loyalty. Last month’s "EXchange 4" (Tving) offers a telling example of Jennie’s largely symbolic, low-engagement role. Previous celebrity guests on the show typically

BTS will be extending its comeback celebrations beyond the stage and into Seoul itself as it transforms the city into a massive, immersive cultural venue this spring. “BTS The City Arirang Seoul,” launching March 20 and running through April 12, is a citywide project marking the release of BTS' fifth album “Arirang,” agency Big Hit Music announced Thursday. The event will also follow the group's comeback show, “BTS Comeback Live: Arirang,” set for Gwanghwamun Square in central Seoul. “In collabo